We are different...And that's a good thing.

Meat and Potatoes

Categories vs. ingredients-


Often times, when we hear a lot of information – our brains rush to place that information into neat categories...it’s easier for us that way. Our customers will do the same. After interviewing several agents, they will conclude that all (No matter what they have heard) real estate companies are the same. Our job is to make sure they examine what they have shoved into their categories. Reverse the process.
Is it really the same?

Let’s take a restaurant’s menu items.
Last night two coworkers ate at two different restaurants. Upon arriving at work, today, the one asks the other” what did you eat at the restaurant last night?”
“Meat and potatoes” answers the other.
. “Oh Yah, me too and I had dessert too” says the one.
“Wow, it sounds like we had the exact same meal” answers the other.
The one says” I thought that was a good price for a bone in filet with garlic mashed potatoes and chocolate raspberry cake with fresh strawberries.
The Other’s jaw dropped. He said “I had a hamburger with French fries…and a choice of broken Oreo pieces or M&M bits in my ice cream”

There is a difference between brokers. Be prepared to show the difference to your customers.
And while you’re at it- show them the quality.

Buyers Timing the Market

This is not the normal content for our office blog, but I think that this is well worth a viewing. (Click on the Title)

Since We Were Last Together

In a time when tough news is the news again each day, it's fantastic to realize that our collective situation "Is what it Is". It will improve and believe that it already is, albeit slowly.



But the Coldwell Banker West Shell Milford office, has seen some very positive things-in the roughest of times. We held our "Santa at the Movies" customer appreciation event. 290 clients and Family members attended. Clients filled huge the huge "Toys for Tots" bags the marines brought. Children had their pictures taken with Santa Clause (click on the "Success stories" link to read a great present Santa delivered). Everyone enjoyed the Movie "Madagascar2". We all enjoy these events; a chance to socialize with clients in a non-work environment, collect for Toys for Tots, and watch the children having fun.



After the "Santa at the Movies" , we went directly to our "Buck Event". The idea was more or less an experiment to see how many people we could get to donate $1 in 90 minutes to give to the Milford,Miami Ministries (which serves the Miami Twp. Milford School District area families in need). $668. was our donation. We find it amazing how much people are willing to help. It doesn't need to be a lot from a few-just a little from a lot. It seems some people are afraid their amount won't "fix" a problem, so they don't give at all. But if you combine a lot of small amounts together...you can "fix" anything.
We wish everyone a prosperous and happy New Year. Tell us your success stories so we can inspire others and look for opportunities to do good when you see the need.
"There is never a wrong time to do the Right thing."