We are different...And that's a good thing.

Meat and Potatoes

Categories vs. ingredients-


Often times, when we hear a lot of information – our brains rush to place that information into neat categories...it’s easier for us that way. Our customers will do the same. After interviewing several agents, they will conclude that all (No matter what they have heard) real estate companies are the same. Our job is to make sure they examine what they have shoved into their categories. Reverse the process.
Is it really the same?

Let’s take a restaurant’s menu items.
Last night two coworkers ate at two different restaurants. Upon arriving at work, today, the one asks the other” what did you eat at the restaurant last night?”
“Meat and potatoes” answers the other.
. “Oh Yah, me too and I had dessert too” says the one.
“Wow, it sounds like we had the exact same meal” answers the other.
The one says” I thought that was a good price for a bone in filet with garlic mashed potatoes and chocolate raspberry cake with fresh strawberries.
The Other’s jaw dropped. He said “I had a hamburger with French fries…and a choice of broken Oreo pieces or M&M bits in my ice cream”

There is a difference between brokers. Be prepared to show the difference to your customers.
And while you’re at it- show them the quality.